Francisco Calatayud

I have been building real-time 3D since 2011 — first in videogames, then founding my own VR studio in 2015. Today I run Binarybox Studios, where we build virtual reality and digital twins for museums, cultural institutions and industry.

Eleven years of shipping immersive software to clients who had never bought any before. I write about what that actually teaches you.

The studio · since 2015

Binarybox Studios

High-fidelity virtual reality, digital twins and spatial computing, built for organisations that need the technology to actually work.

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Cultural heritage and museums

Virtual museums and heritage reconstruction. MUVA.

Industry and digital twins

Navigable replicas of real facilities. Twinverse.

Live entertainment

Concerts and live music in VR. Singulive.

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Beyond the Render

Pragmatic reflections on VR, AI, and building tech companies from Europe.

Industry Analysis · The Developer's Lens · Founder Reflections

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Selected work

01 Twinverse Virtual reality and navigable digital twins. Current project.

02 Singulive Live music in VR. ArtTech Prize 2024 finalist in Munich, and the first VR music platform to sign an agreement with SGAE.

03 MUVA Museo Virtual de Arte: a complete virtual art museum, and our main reference in digital cultural heritage.

04 Sensorial VR A cognitive stimulation platform for older adults, built around controlled sensory environments.

05 Beagle VR Workplace A virtual office for distributed teams. Collaboration in VR designed for enterprise, not for gaming.